Our company, First Impressions, was incorporated in 1998. At that time we provided a basic child identification booklet which enabled parents to easily create a detailed record of their child's personal and medical information. In 1999, YourSafeChild.com became our online presence.
In November 2000, we updated our booklet and branded it the ChildPrint ID Kit®.
In May 2001, we introduced Safe Shoes Child ID™, an innovative product created by a mom in New York. She wanted to give her children a "secret weapon" if they were ever lost or endangered. Safe Shoes enables children to get help in such a high stress situation, where they may forget their telephone number, or even their parents' names. This essential product is a part of our ChildPrint ID Kit®, and is also available as a kit, as well as in packages of 250 pairs of labels.
In September 2001, we introduced the ChildPrint ID Card™, a wallet-sized version of the ChildPrint ID Kit®, designed to be carried by parents and caregivers. The ID card has become popular because it's portable yet comprehensive.
In October 2002, we introduced Spanish versions of the ChildPrint ID Kit® and the ChildPrint ID Card™.
In February 2003, we introduced the Adventures In Safety's Journey of the Steal-Proof Master. Woven into a fantasy story, this full-length movie teaches children about the common abduction lures in a fun and fascinating way. It was produced by a well-known Connecticut martial arts teacher, and is an excellent resource for parents, children,and educators.
In April 2003, we introduced Toothprints® Bite Impressions. Toothprints® records a child's dental characteristics for use in identification, and has won international acclaim for its ability to trap DNA from saliva. Toothprints® is now an optional component of our ChildPrint ID Kit®, and we were the first child identification company authorized to include Toothprints® in an ID kit.
2004 was a very busy year, although no new products were added. We moved to a new location which expanded our printing and shipping capabilities. Now we are better able to process and ship most orders within a day of receipt.
2005 was our biggest year of growth. In March we partnered with Carlie's Crusade, a non-profit organization based in New York, in the memory of Carlie Bruscia, a young girl abducted and murdered in Florida. In August, we partnered with Retro Bill, the official DARE school spokesperson, and produced a custom kit for the DARE program.
In 2006, we partnered with Subway® and created a custom kit which was distributed in stores through out the Midwest. Subway® is continuing the promotion in February 2007, as well as in May 2007.
Subway has continued its ChildPrint ID Kit promotion through 2008, 2009, 2010, 2011, and 2012.
A special note: Many of our products are assembled by a group of wonderful people at United Cerebral Palsy of Philadelphia. Much of the credit for our success goes to them, and they are deeply appreciated by everyone at First Impressions.
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