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Our company, First Impressions, was incorporated in 1998. At that time we provided a basic child identification booklet which enabled parents to easily create a detailed record of their child's personal and medical information. In 1999, YourSafeChild.com became our online presence.

In November 2000, we updated our booklet and branded it the ChildPrint ID Kit®.

In May 2001, we introduced Safe Shoes Child ID™, an innovative product created by a mom in New York. She wanted to give her children a "secret weapon" if they were ever lost or endangered. Safe Shoes enables children to get help in such a high stress situation, where they may forget their telephone number, or even their parents' names. Although a popular product, Safe Shoes was discontinued in 2013.

In September 2001, we introduced the ChildPrint ID Card™, a wallet-sized version of the ChildPrint ID Kit®, designed to be carried by parents and caregivers. The ID card has become popular because it's portable yet comprehensive.

In October 2002, we introduced Spanish versions of the ChildPrint ID Kit® and the ChildPrint ID Card™.

In February 2003, we introduced the Adventures In Safety's Journey of the Steal-Proof Master. Woven into a fantasy story, this full-length movie teaches children about the common abduction lures in a fun and fascinating way. It was produced by a well-known Connecticut martial arts teacher, and is an excellent resource for parents, children,and educators. Adventures in Safety was discontinued in 2013.

In April 2003, we introduced Toothprints® Bite Impressions. Toothprints® records a child's dental characteristics for use in identification, and has won international acclaim for its ability to trap DNA from saliva. Toothprints® is now an optional component of our ChildPrint ID Kit®, and we were the first child identification company authorized to include Toothprints® in an ID kit.

2004 was a very busy year, although no new products were added. We moved to a new location which expanded our printing and shipping capabilities. Now we are better able to process and ship most orders within a day of receipt.

2005 was our biggest year of growth. In March we partnered with Carlie's Crusade, a non-profit organization based in New York, in the memory of Carlie Bruscia, a young girl abducted and murdered in Florida. In August, we partnered with Retro Bill, the official DARE school spokesperson, and produced a custom kit for the DARE program.

In 2006, we partnered with Subway® and created a custom kit which was distributed in stores through out the Midwest.

Subway continued its ChildPrint ID Kit promotion throughout the United States from 2007-2013.

From 2007-2013 we continued to serve customers who had been with us for many years, as well as many new customers. We instituted a successful a sponsorship program, wherein corporations purchase ChildPrint ID Kits and donate them to schools around the country, as well as internationally.

In 2014 we were honored with recognition of Better Business Bureau membership with an A+ status.
Many thanks goes to our staff, our printing and assembling facilities, and most especially our customers who have supported our products for over 16 years, THANK YOU!


Yoursafechild BBB Business Review


Our company continues to grow, and to date we have distributed over 20 million products.
We pride ourselves on our attentive customer service, fast and reliable shipping, and high quality ID Kits, and look forward to serving you.

A special note: From 2001-2013, many of our products were assembled by a group of wonderful people at United Cerebral Palsy of Philadelphia. Much of the credit for our success goes to them, and they are deeply appreciated by everyone at First Impressions. Our Production facility is now located at Baker Industries in Malvern, PA, where clients of all levels of abilities now assemble our products, and we are thankful for their help.

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